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The Mad Men behind The Balvenie and William Grant & Sons...

Since I started to explore the world of whisky I always enjoyed The Balvenie... Actually it is quite fair to say that I haven't met anyone in the whisky community who didn't like The Balvenie. I know a few who don't care about the brand but no one actually hates it. The Balvenie has a pretty firm fan base all around the world. Besides how good their whiskies taste, how solid their permanent line up is compared to many other brands in the industry with the 12yo Doublewood, 14yo Caribbean Cask and 21yo Portwood and besides being one of the pioneers of double maturation the brand has also an unmatched warm and friendly reputation among enthusiasts. Its image is extremely artisanal, crafty and old-school. Both the bottle shape and color scheme on the label make the whisky look like a relic from a Victorian-era pharmacy. The sepia-toned photographs in their campaign ads and the elderly craftsmen posing in them, look like they were taken out of a photo album from your local mom…

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